The big game isn’t until tomorrow night, but the pep rally is already underway this morning in Naperville.

The Chicago News Sports Events Culture Reflects the Renaissance of the City

Several awards have been bestowed upon the city for its sports culture. Not only did it win a few awards, but the city is also home to two Stanley Cup winners. It has also been named the world’s best sports city for two years in a row. It’s no wonder that fans of the Chicago Cubs and Bears are as loyal as any diehards.

The city’s sports culture is also a reflection of the city’s renaissance. It’s home to the NBA’s Bulls, the NHL’s Blackhawks and the MLS’s Blackhawks, among others. In 2010, Chicago tallied $600 million in revenue from its sports venues, helping generate 456,000 jobs in the process. That’s not to mention the local businesses that benefit from major sporting events.

A look at the sports media industry shows that the print media has evolved beyond the ‘announcer’ that it once was. There are more than a few sports media outlets in the city, many of them boasting impressively large budgets. Some are so well established that they’ve mastered the art of wooing athletes.

In short, the Chicago sports culture is a product of its renaissance, a good thing. Its fans have been rewarded with a lot of cool stuff. In addition to the usual awards, the city’s sports culture is a mirror of the city’s renaissance. Whether or not the awards and accolades are deserved is debatable. In short, the best way to measure Chicago’s sports culture is to watch the local sports scene.