If you’ve ever been on the corner of 66th Street and California Avenue in Chicago Lawn, you may know crossing guard Gail Williams.

Sports Events Culture in Chicago

Sports in Chicago have been an integral part of the city’s renaissance. The Bears, White Sox, and Cubs have all played important roles in funding worthy athletic programs. They have also helped to boost the local economy. As such, Chicago is arguably the world’s best sporting city.

The evolution of sports in the 20th century is tied to the rise of globalization. Sports entrepreneurs recognized the need for mass media to attract interest among sponsors and spectators. The advent of modern technology has enabled images, money, and ideas to travel faster, thus creating the potential for these processes to spread around the globe. Moreover, sports have become a marketing vehicle for defining distinction and prestige, as well as for promoting pleasure. The growth of international social movements and the birth of a transnational cosmopolitan culture have also contributed to the development of sports in Chicago.

As a result, the economic infrastructure of sports has grown to the point where it is considered a bona fide industry. The emergence of transnational corporations has led to a market-oriented, merchandising strategy of selling every kind of product to every consumer. This has created a market for sports that is dominated by Europe and North America, with some exceptions.